Stars, diamonds, jumping horses: The logos of carmakers look easy - sometimes they tell a complicated story. We explain the most interesting.

What do the emblems of the manufacturers mean: We explain the meaning of the famous car logosWhat do the emblems of the manufacturers mean: We explain the meaning of the famous car logos Source: Modestas Urbonas via Unsplash.com (CC 3.0) and manufacturers

Click here for the second part of our car logo history.

Berlin - A jumping horse, because the meaning is still on the hood. Power, speed and grace embodies the emblem of Ferrari and Porsche - that suits both brands. But what actually the three diamonds on Mitsubishi tail mean? In two articles we explain the meaning of the famous car logos - and what Ferrari and Porsche really connects with the horse. Part One: From Alfa to McLaren.

Alfa Romeo: The logo of the brand has not been changed from 1,972 to 2,015 Alfa Romeo: The logo of the brand has not been changed from 1,972 to 2,015 Source: Alfa Romeo

Alfa Romeo - The snake and the child

Many find it difficult enough to identify the components of the Alfa Romeo emblem correctly. the snake swallows a sword or eat them one red form? And what does please the English flag left of it to do with it?

Here is the answer: Total shows the Alfa logo the coat of arms of the city of Milan (Left) and the Visconti (Right), who ruled there long. The coat of arms of Milan shows in the colors of the citizens (red) and the farmers (white) the cross of Christ. Meaning and Origin the Visconti coat of arms are controversial. However, it is usually assumed that the snake people - many also speak of a child - does not eat, but gives birth.

At the foundation in 1910 Alfa Romeo took the logo of the hometown. From 1972 to 2015 no changes were made to it. Only with the new Giulia, the logo was modernized.

The four rings of the Audi logo still stand for the four brands The four rings of the Audi logo still stand for the four brands of "Auto Union": DKW, Wanderer, Horch and Audi Source: Audi

Audi - four rings, four brands

The meaning of this logo is part of German Car Fans of the basic knowledge: The four rings of the Audi logo represent the four car brands Horch, DKW, Wanderer and Audi. In June 1932, the brand became the auto Union together.

After the Second World War, the East German part of the Union "Sachsenring automobile works Zwickau VEB" was ultimately to and built the Trabant. The West German part was bought by Volkswagen in 1964, merged in 1969 with the NSU AG and contributes as Audi AG today the four rings of Auto Union.

BMW - White-blue or blue-and-white?

Many speak of BMW propeller, but the there was only in advertising. In a prospectus for an aircraft engine from 1919 turned BMW-powered powered by a propeller and painted the white-blue logo of Bayerische Motoren Werke. 1923 was the first time on a vehicle, the motorcycle "R32", used. Nevertheless, there was the logo itself as early as 1917. The propeller myth was cultivated until the end of the 20s by BMW.

The myth of the BMW propeller was not until the late 20s. The logo had previously The myth of the BMW propeller was not until the late 20s. The logo had previously Source: BMW The True Meaning? A temporary solution: private company was the use of Emblem of the Bavarian State, including its flag, banned. Bayerische Motoren Werke wanted to use the colors anyway and just turned it around. From white-blue was blue and white. Clear, right?

Citroën - Gear were the beginning

Actually, there are only two hooks, but behind them is a lot of history. To date, the double angle recall The first products from the businessman André Citroën. For before the cars he built gearbox. One of the most famous was the Double-V gear, whose teeth finally, Template for the emblem the car brand were. Gears of Citroën were incidentally also used in the control unit of the Titanic, but that's another story.

Ferrari - In military tradition

Ferrari defends the "Cavallino rampante" (the rearing horses) to the death. Who copied it, get into trouble. That fits the military origin of the symbol.

Enzo Ferrari got the coat of arms with the prancing horse by the mother of an Italian fighter pilot Enzo Ferrari got the coat of arms with the prancing horse by the mother of an Italian fighter pilot Source: Ferrari As Enzo Ferrari described himself, he received permission to use the coat of arms from the Contessa Paolina Biancoli, the mother of Baron Francesco Baracca. Who had it as an Italian Kampfflieger paint on the planes of his squadron during World War I and became a folk hero.

Also, the unit of Enzo's brother Dino, who fell in the war, wore this horse. Enzo took advantage of it with the yellow color of his hometown Modena from then on the racing cars of the Scuderia Ferrari. The then drove but with Alfa racing cars and so landed the Ferrari Shield 1932 first on a Alfa Romeo 8C 2300mm.

Lamborghini - the sign of Taurus

What radiates more force than a rearing horse? A snorting bull, for example. However, the legendary feud between Enzo Ferrari and Ferruccio Lamborghini was not the reason for the choice of Lambo-heraldic animal.

For Automobili Lamborghini Ferruccio chose allegedly "Murciélago": A bull, who survived a bullfight in 1879 and was pardoned. By the way, this choice also matched his zodiac sign.

Officially, the Kiwi was the Swoosh - but seems to have the Marlboro sponsorship also played a role. Note Figure 3 and 4 Officially, the Kiwi was the Swoosh - but seems to have the Marlboro sponsorship also played a role. Note Figure 3 and 4 Source: McLaren

McLaren - The kiwi and the cigarettes

Animals are a great inspiration for automotive manufacturers. At McLaren this is - at least officially - otherwise. The red "swoosh", as he is known to fans, back to the first logo of the race team of Bruce McLaren. The New Zealander was, so its logo showed a Kiwi.

The current logo is to be a "highly evolved" form of small bird. Much clear, however, many seem to Further development of the Marlboro design, graced the McLaren racing cars in the 70s and 80s.

Click here for the second part of our car logo history.

Posted by / November 12, 2017
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